8 Effective International And Multilingual Website Design Tips

Do you want to broaden the horizons of your business by dissolving the geographical barriers? Make an entry to the World Wide Web with your own business site and localize it to address the language preferences of your target customers. Design your own multilingual and multiregional website by following the best practices below:

1. Market research:

Conduct market research to identify your potential target markets and learn about the legal, technical and administrative requirements involved in international trade.

2. Languagetranslation:

Invest in a multilingual Content Management System while building your company website to manage the website in multiple languages.Get your translation done by a qualified language professional, who can also knowledgeably interact with your web developer. Avoid online translator tools so that quality of content is not compromised which in turn impacts user experience and search engine rankings.      

3. Cultural assessment:

Get a cultural assessment done to find out the cultural considerations of your target market in order to build an emotional connection with them. It will also help you design a multiregional website for your target customers. Unlike multilingual websites which have more or less similar content, multiregional websites display audience-specific content.

See Also: 5 Tips To Get Started With Full Stack Web Development

4. Ease of Access:

Link your multilingual websites to your English-language site by providing prominent access on each page of the latter. It may either be a pull-down menu or a separate page altogether depending on the number of languages. But remember to list each language in its own language (“español” for Spanish, for example).

5. Domain and URL strategy: 

Consider registering international domains if multiregional websites are part of your expansion strategy. Also use the same URL structure for all your foreign language sites to make it easier for search engines to relate them to each other.

6. Choice ofgraphics: 

Try to choose graphics that are culturally neutral and do not offence or portray any specific ethnicity.

7. RWD optimization:

Responsive Web Design (RWD) uses fluid design wherein components of a web page are assigned percentages instead of fixed width. As a result, as the screen size changes, the elements change proportionately. Therefore, work with your translation partner to prepare your translated text accordingly.

8. Online features and functionality: 

Incorporate interactive features and functionality on multilingual websites such as Print or Email This Page, RSS feeds, and more. Also consider adding multi-currency support if your site has an e-commerce component.

Designing multilingual websites can be tricky as it even involves subtle cross-cultural aspects which if ignored can make your investment go waste. Therefore, start with a proper plan and implement it in a progressive manner to minimize cost and get the best possible outcome.

Look for more expert information on Web Entwicklung Spezialist, Responsive Web Design Experte and Outsourcing CSS3 Entwicklung Germany from the renowned author.

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4 clear benefits of an A/B tested website

Image Courtesy http://www.webdesignerdepot.com/

A/B testing (also known as split testing) is generally used to test different elements of a website where improvement of a measurable goal can be seen. Unfortunately, A/B testing is too often overlooked by designers as a way to improve the overall design and development of a website.

A/B testing is a powerful way to really increase your conversion rate when done right. It’s important when you A/B test you take your time, have a hypothesis in place, and analyse results over a 7 to 10-day period for the best possible data collection and conclusion to which website design version is best and which one drives in more conversions.

So what are the top ways this testing method can improve your conversion rate?

1) A/B TESTING MEASURES YOUR WEBSITE’S PERFORMANCE

While A/B testing, you’ll have the ability to analyze key metrics which give you an overall view of how your website design is currently performing, versus how it may perform with any new planned and improved potential changes. When using tools such as Google Analytics, you’ll typically have the ability to access three different basic metrics to measure the overall performance of your website design:

BASIC METRICS

• Unique page views: measured by the number of page-views that are completed by a single individual visitor during their session on the overall website.
• Page views: the number of times a single page has been viewed. This can be any page including but not limited to product pages, blog posts, contact pages etc.
• Users: refers to the number of unique visitors to the website or a certain webpage.
• Mobile: records the number of mobile users who are visiting the website through different mobile devices. This shows you whether you need to target the design to your mobile audience more than desktop users.
• Medium/Source: shows which channels have helped in directing visitors to your website or webpages.
• Location: refers to where your visitors are coming from so you can create more targeted content or advertisements.

BASIC METRICS

• Unique page views: measured by the number of page-views that are completed by a single individual visitor during their session on the overall website.
• Page views: the number of times a single page has been viewed. This can be any page including but not limited to product pages, blog posts, contact pages etc.
• Users: refers to the number of unique visitors to the website or a certain webpage.
• Mobile: records the number of mobile users who are visiting the website through different mobile devices. This shows you whether you need to target the design to your mobile audience more than desktop users.
• Medium/Source: shows which channels have helped in directing visitors to your website or webpages.
• Location: refers to where your visitors are coming from so you can create more targeted content or advertisements.

ENGAGING METRICS

• Average time on page: shows you how engaging the website design is by giving you an average time a visitor is staying on a webpage.
• Pages/Session: shows you how many pages a single user visits while they’re on the website.
• New vs returning: shows you how many new or returning visitors you have, giving you indication on whether your site is engaging enough to bring visitors back.
• Referral traffic: shows the amount of websites that link and share content that’s on your site.

CONVERSION METRICS

Lead generation

• Goal conversion rate: gives you the overall total of individual goal conversion rates. This is calculated by dividing both the total amount of completed goals by the number of sessions.
• Goal completions: tells you how fast you’re reaching your goals and whether you need to adjust your marketing and A/B testing efforts accordingly.

Sales

• Transactions: shows the percentage of revenue and how many transactions your website design is achieving.
• Time to purchase: gives you an idea of the time it takes a single user to purchase from the newly designed website. This can lead over days or weeks.
• Assisted conversions: gives you an indication on what was involved in assisting the final decision for the user to make a purchase.

2) A/B TESTING HELPS YOU SPOT PROBLEMS ON YOUR SITE

A/B testing has an uncanny way of showing you which areas of your website design may be lacking or need improvement to boost overall sales. In addressing these areas, you have the ability to really improve the website design greatly while increasing conversion rates. Upon A/B testing your website design, you may find one or more of these areas lacking:

• Images: unfortunately, many designers don’t use high quality images. This can really impact sales and the overall reputation of the business you’re developing for.
• Calls to action (CTA): another area where many designers struggle. The idea of a call to action is to encourage people to connect through different portals and networks. Whether the conversion is a sale, subscription, or a download, you need to have an enticing and well-designed call to action to really connect and motivate visitors. Examples of good and bad calls to actions include:
  – Bad/Average: “Call Now”, “Sign Up Here”, “Call Today”.
  – Good/Great: “Join The Pride”, “Join An Exclusive Club”, “Be A Part Of The Future”.
• Contact details: many designers tend to create an ordinary and sometimes sloppy contact page. Instead look into creating a contact page which features links to social media, opt-ins, inquiry forms, and the company’s phone number and address.
• Navigation: website navigation can also be lacking depending on your layout and design. A/B testing the navigation will enable you to see whether you can improve your visitors onsite experience. Website navigation should be easy to navigate without confusing your visitors, provide minimal click through pages, be clearly labelled so visitors know what they’re clicking into to find what they’re looking for.

Website navigation can make a big difference whether you have a high or low bounce rate, so don’t disregard A/B testing in this area because you may just be pleasantly surprised with your ROI.

3) A/B TESTING ALLOWS YOU TO EXPERIMENT

A/B testing opens up an abundance of opportunities to change and analyze areas of your website design to see what people like and don’t like. Some areas testers can try include (but isn’t limited to):

• Visitor flow: how your visitors reach point B from point A.
• Layout: the layout of menus, button sizes, forms etc.
• Text: headlines, descriptions, call to actions, and content itself.
• Visual Elements: images, colors, videos, brand logo etc.

Some best practices to implement when A/B testing to increase conversion rates through a more favorable site includes:

• Eliminating distractions which may be distracting visitors from reaching the end goal of a conversion. This may be navigation areas throughout the checkout process.
• Focus on call to actions as some text has the ability to resonate with certain people differently over other audience members.
• Be consistent when A/B testing and do one element change at a time.
• A/B test with the aim to enhance the overall website’s popularity and not just individual page goals alone.

In creating a website that the audience likes, you have a higher chance of increasing the overall conversion rate. Pushing your website design changes through data analyzed from A/B testing can really help to drive home a wider audience margin.

4) IT INCREASES THE MARKETING POTENTIAL OF YOUR SITE

A/B testing is a great way to be able to hone in and redefine your website design into a powerful and more profitable marketing tool. With careful analysis of the data collected from split testing you can change key areas or elements of the design that can drive home the conversions you’re looking to achieve. The best ways to improve conversions is to leverage all you can from split testing, and here are some ways you can achieve this:

• Target metrics: before A/B testing it’s a good idea to setup the target metrics you wish to achieve when you split test to determine the success of the test.
• Feedback: try and ask your visitors for feedback through surveys and other forms. This will help you to decide on key areas of your website design that need addressing.
• Choose high traffic pages: before testing random pages, to create a powerful marketing tool out of your website design you need to work on the high traffic pages first. High traffic pages are being seen by more people and tend to bring in more visitors. Generally landing pages are key pages which should be A/B tested for better data collection and analysis. Split testing landing pages enables you to: convert more sales and revenue; lower your bounce rate; unveil any pitfalls that your landing page has; increase the conversion rate; eliminate guesswork and assumptions; gain better leverage over your competition.

Originally Posted on  http://www.webdesignerdepot.com/

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5 Tips To Get Started With Full Stack Web Development

Since the competition is increasing with the wave of startups in picture, just all business owners are looking for calculative resources and invest accordingly. In the IT industry, the same trend is being followed. The Multi-talented are in demand. This is where the need for Full Stack Developers has increased.

So if you are thinking of becoming one then here is how you get started! If you think you can handle it, you must give it a shot!

Let’s start with the Fundamentals of Full Stack Development

To start with, you need to be well versed with the basics of building a website. Having knowledge of UX and UI, Front End Technologies and Testing Software, basic building tools, code generators can always help you in improving the quality of solution.

• Starting with the front End Technologies, you must have an idea about HTML, CSS and JavaScript. These are most used technologies for Front End Development. 
• When you are choosing your technology stack for the backend language, you will to pick a framework coupled with a database system.
• When you start with the selection of your technology stack, it is important that you pick a technology that can be easily coupled with database system. It is easy to learn and it empowers with CMS engines like WordPress or LAMPstack.
• Learn about servers and hosting websites along with absolute basics of a server program like Apache or MySQL
• You can also install performance tools as per the size of the website.

See Also: Now HTML5 On Github For Feedback And Suggestions

“Biggest advantage of Full Stack Coding is being able to build rich and robust applications on your own”

In-Depth Technical Knowledge

When you choose going with full stack development, it is important that your understand the technologies and its abilities for various services. Like difference between the CMS and eCommerce technologies and the selection depending upon factors like size of the websites etc. Basically, a full stack developers must have knowledge  about all but it is not necessary that they become pro at each one of them.

More companies are looking for full stack web development experts who gain enough knowledge for every aspect of web development. This makes them cater to the requirements of a special skills but they can adjust to other requirements too. A full stack developer is a flexible choice with one time investment.

To deep in implementation and learn issues of all the areas. Develop your skills in such a manner that you can solve these issues identified in each area. Every technology has different kind of problem and every platform can call for different features leading to a comprehension that provides deeper understanding of all the fronts in web development. This approach shall help you becoming a full stack developer. Just play it like a chameleon, I say!

Look for more expert information on Outsource Web Entwicklung Germany, Freelance Web Entwicklung and Web Entwicklung Spezialist from the renowned author.

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10 Best CSS Code Generators for Front End Development

Speaking for myself, as a web development expert, there is always a need for shortcuts. And honestly, who does not love using them. So having a few development shortcuts will always help. When you are developing Front End, there is much that needs to be understood, so in this case a code generator can always come to rescue. Trust me, you will thank me once you have explored these tools.

Let’s explore the Top CSS Code Generators

1. CSS3 Generator 

With the help of CSS3 Code Generator, you can easily select a type of functionality like box shadow, text shadow, outline and many more. It is a very convenient and direct tool to generate code for front end development. It offers over 10 different code generators. Many CSS3 HTML5 Development Experts choose this for faster development process. I offer a variety of simple functions for web-development. It is compatible with the major browsers and with a few tweaks, you can copy the code for CSS3 Development. Talk to CSS3 Development Expert before you use this code.

See Also: Now HTML5 On Github For Feedback And Suggestions

2. Enjoy CSS 

If you wish to avoid the routine coding, this platform will come to your rescue. It is a very advanced

CSS3 code generator platform. You can style, generate text, borders, backgrounds, shadows, add effects and do much more with Enjoy CSS. It is your efficient visual editor that makes Front End Development faster. You say it and it can happen with Enjoy CSS3. 

3. ColorZilla Gradient Generator 

This gradient generator acts like your brilliant visual editor. It is like your Photoshop, CSS Gradient tool. You can also edit the permalinks by using Gradient Generator by ColorZilla. Al though I recommend ColorZilla Gradient Editor. With these tools you can easily edit, add or remove sliders and also change directions.

 4. CSS Type Set

Enter your text and get a CSS code generated automatically. This is an amazing tool to upload content to the Front End of the website. You can easily conduct demos with the help of this platform. You can update the setting for font family, font size, color, letter spacing, indent spacing and other such content editing variables. And all of it happens real time, which is the USP of this platform. The background is the selection of font types offered. For the fonts you can use other tools.

5. Flexy Boxes 

If you are new to Front End Development, then understanding the basic of a flexbox with this code generator will be easier. It elaborates the difference between each version of flexbox and how the rendering engines interpret the syntax. Although it is a new tool, it is very easy to use. Give it try and find out.

6. Base64 CSS Generator 

CSS generator will generate base64 which will be encoded data from an image file. It will make the image file larger and then CSS files are cached by the browser. It is known for increasing page loading speed. This code generator works in IE 9+ and the latest versions of Chrome, Firefox, Safari, Opera. It is basically a code generator to upload images or background to the Front End and the best part is it is available for freee!

7. CSSMatic 

Known as the ultimate tool for web designers, this tool indeed works wonders for Front End Development Specialists. It offers gradient generator, border radius generator, noise texture generator and box shadow generator. It is one of those few tools that offers Noise Texture generator. So if you are looking to make a very simple website, then with this tool you can achieve it. It is a platform made by developers for the Front End developers and web designers.

8. Patternify 

It is a CSS pattern generator, basically a free tool to generate CSS code for web design. If you are looking for background images, then this tool can create one for you. It is a complete visual editor. It offers pixel by pixel code generator which makes it even more interesting. Patternify will automatically output an image URL and will provide you with base64 code to copy and paste to your CSS.

9. CSS Button Generator

It is a real time CSS button generator. And web designer and Front End Development Experts happen to love it. It is fast and effective. Offers variety in the font and text, but for a very simple website look and feel. You might have to use other tools in order to create better looking pages or more font options. You can either copy the existing buttons or modify them as a template. You can also create CSS buttons from the scratch. You can also customize your CSS buttons as per your requirements. Go ahead and take a look at how it works.

10. WAIT! Animate 

When it comes to animation, CSS can be difficult to use for pausing the animation before it takes loops again. And I know “Delay Animation” does not really help. So this tool will come to your rescue. WAIT! Animate calculates the keyframe percentages in order to insert a delay between each animation iteration. It offers a configuration tool that lets you add wait to your animations without having to add JavaScript.

When we talk about Front End Development, CSS3 and HTML5 are ruling this industry. But because of such code generators, developers are able to save much time on development process where they are making it faster and easier. Using these tools, even a layman can easily develop the Front End with the minimum required functionalities. Although for a professional and expert development, you will still require a CSS3 HTML5 Development Expert.

If you are thinking for Outsource Web Entwicklung, HTML5 Spezialist or CSS3 Entwicklung. You should read the other articles written by the author for tips and tricks related to this.

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Now HTML5 On Github For Feedback And Suggestions

All you developers out there, you know the future of web standards is undergoing a revolutionary change. In the process of this chance, HTML 5 is that framework making the news. The World Wide Web Consotium (W3C) recently announced that they have started to work on the new iteration of the Web’standard – HTML 5.1.

But this iteration has the most interesting bit which says that it is being based on GitHub which will be used to manage the source code of HTML5. So, all those HTML5 Developers will have to adapt to GitHUb usage to make the most of the framework. 

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